Koons does not alter the context or modify the image but often allows their transposition into the artistic field to bring out their singularity and paradoxical (self-contradictory eg standing is more tiring than walking) qualities.
Good comparison here would be Warhol - as he does change the context (Marilyn Monroe and Campbell's soup cans)
Koon's work plays on contrast and not just iconographically.
Example his choice in material overturns the rules generally associated with the idea of art. With plastic flowers, kitsch china figurines and gigantic stainless steel toy animals - his work looks like over sized furnishings - seems like he wanted to confuse art with decoration.
Seeks to efface the mental boundaries of art, he also distances himself away from the craftsmanship of the 'meaning' of art by employing numerous assistants and commissioning works from specialized factories.
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