'Human society is structured by narratives, immaterial scenarios, which are more or less claimed as such and are translated by lifestyles, relationships to work or leisure, institutions and ideologies. Economic decision-makers project scenarios onto the world market.' (Bourriaud 2002:45)
'By manipulating the shattered forms of the collective scenario, that is, by considering them not indisputable facts but precarious structures to be used as tools, these artists produce singular narrative spaces which their work is the mise-en-scene (visual theme)'(Bourriaud 2002:46)
Discuss Koons work in these terms, how he shatters the sense of reality to create his visual theme so to speak.
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